Transcript
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They say success loves speed, and in the world of referrals,
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quick action can mean the difference between a closed deal and a missed opportunity.
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Let's talk about how to follow up the right way, right away.
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You're listening to Referral Marketing Secrets, the podcast where we uncover
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the strategies for successful referral marketing, building powerful networks,
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and creating rewarding business relationships to fuel your growth.
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Now, here's your host, with nearly 20 years of expertise in network marketing, Bo Kaufman.
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Hi, and welcome to Referral Marketing Secrets, where we dive into actionable
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tips to grow your business through the power of word of mouth and referrals.
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I'm your host, Bo Kaufman, and today we're talking about the magic of follow-up,
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how acting promptly and thoughtfully can set you apart from the competition.
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Picture this. A trusted client or colleague just referred someone to you. That's exciting.
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But now comes the part that separates the pros from the rest.
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Your follow-up. Here's the truth.
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Waiting too long can kill your momentum. While some might suggest waiting a
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day or two, you should follow up immediately.
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Think about it. The referred person has no idea when that introduction was made.
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They're not sitting there with a timer, measuring your response.
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Promptness signals professionalism, respect, and enthusiasm for helping them.
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Let's break down how to follow up the right way.
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Your first move should be acknowledging the referral as soon as possible.
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Reaching out within a few hours shows you're attentive and eager to help.
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Here's an example of an email or a phone message if the referred person doesn't answer your phone call.
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Hi, Mr. Sanderson. I'm Cindy Riffle from RE-MAX. Your friend John suggested
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I contact you regarding the possible sale of your home.
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I'd love to help. We can meet at your earliest convenience.
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Let me know what works best for you.
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It's short, professional, and invites the person to take the next step without overwhelming them.
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Not every referral is the same, so be flexible in following up.
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If the referral came through email, reply directly to the chain if possible.
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It keeps the conversation seamless.
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If you're reaching out by phone or text, match their tone and keep it warm but professional.
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For example, if the referrer mentioned that the potential client is detail-oriented,
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add more context to your introduction.
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The goal is to make them feel like you understand their needs right from the start.
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What if they don't respond right away? That's okay, people get busy.
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After two or three days, send a gentle nudge. Here's a pro tip.
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Frame your reminder as a follow-up to ensure they know you're available,
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not pushy. For example, Hi, Mr. Sanderson.
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This is Cindy Riffle, following up on my last message.
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I'd be happy to discuss your home selling needs whenever the time is right for
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you. Let me know if there's a good time to connect.
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This approach keeps the conversation open without feeling intrusive.
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Finally, don't forget to thank the person who referred you. A quick message
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like this can go a long way.
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Hi, John. Thanks again for connecting me with Dan Sanderson.
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I've reached out and will keep you updated.
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This small gesture strengthens your relationship with the referrer and encourages
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them to send you more business.
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The last thing you want is for John to feel unappreciated or, worse yet, ignored.
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Here's the takeaway. Follow up as soon as possible when you receive a referral.
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Show that you're responsive, professional, and ready to help.
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Remember, it's not about rushing, but respecting the opportunity and the people involved.
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A prompt, thoughtful follow-up can set the tone for a successful relationship
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and show both the client and the referrer that you're someone they can count on.
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Thank you for joining me on this episode of Referral Marketing Secrets.
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If you found today's tips helpful, subscribe, share this episode, and leave a review.
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Also subscribe to our free newsletter, Referral Blueprint. The link is in the show notes.
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Until next time, this is Beau Kaufman helping you grow your business, one referral at a time.
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Thanks for joining us on this episode of Referral Marketing Secrets.
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Make sure to subscribe so you never miss an insight. Remember,
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when you invest in your connections, you invest in your success.
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Turn your network into your net worth. Until next time.
